Are your content on your company’s website and social media attracting your target audience?
If you have not already tried curating creative videos to market your company’s product or service in Singapore, start today. Out of all the digital marketing tools that companies are using, video content is definitely one of the most effective tools around the world today. They not only reach the public faster but they also serve as a quick and convenient way for them to learn more about the products or services. In Singapore, we live in an era of “busyness” — companies that use videos to market their offerings are one step ahead of the rest as they understand what their audiences truly need.
Search engines like Google love videos
Have you thought of embedding videos on your website for marketing purposes? If you have not done it yet, you should reconsider it as you’re 53 times more likely to show up first on Google if you do that (Moovly, 2016). And since Google now owns YouTube, your videos have a much greater impact on the search engine ranking!
Take advantage of YouTube and unleash your creativity
YouTube is the world’s second-largest search engine — which is why uploading your videos to YouTube would only be the right thing to do for your company in Singapore! However, you need to ensure your video content are optimised for Google search. This involves coming up with an optimised title and description, related tags, and perhaps adding an optimised transcript to your video.
“Video is like pizza. Even when it’s bad, it’s still pretty good!”
Truth is, there’s no harm in trying out video marketing. The most important thing is your content. Research shows that users are mostly put off by videos that did not provide a clear explanation about the product or service (Wzyowl, 2016). Fewer users were put off by poor design and low quality of the videos. So as long as your company has creative content, doing video marketing in Singapore is definitely not an issue!
59% of executives say they would prefer watching a video to reading a text (Wordstream). Even bad videos can be helpful in gathering vanity metrics for your business, and you would know what to improve on in the future! Therefore, it’s fair to say that experimenting with video marketing and producing bad videos are still better than having no video content at all! Remember — the key to getting viewers to share your videos is to capture their emotions.
Let us help you create magic today.
All businesses owners and companies should know that video content marketing in Singapore can have powerful impacts on your branding and consumer’s trust. Remember to also maintain your brand’s online presence through social listening. But digital marketing doesn’t stop here — discover how loyalty app can contribute to your business’ success.
At White Paper Communications, we provide effective video content marketing that tells a story. Contact us today to find out more!
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